Basically, to elaborate on the above link, a company called the Eurostar group has created a tablet that they are marketing to women called the ePad Femme. It’s for girls because it’s pink! And it comes with things like cooking and yoga apps! Because all women eat that shit up, right?
There is this horrible trend that I’ve been noticing (and I’m sure that a lot of folks notice as well) where marketing firms hold on to the belief that if they want to have something appeal to women, it has to be pink. Remember the whole Bic for Her thing? Where a bunch of people left incredibly sarcastic reviews on the Amazon page? (By the way, I recommend reading the reviews as many of them are hilarious.) This is the same fucking thing. It’s the assumption that women won’t use technology unless it appeals to stereotypes.
Not to mention that the idea of having gender-specific technology is the dumbest thing I’ve ever heard of in my entire life. Hey, I have a PC, smart phone, PlayStation 2, Wii, and XBox 360. But I obviously shouldn’t have them because they’re not pink, and therefore not for girls!
Here’s the thing: most of the women that I know couldn’t really care less about the color of the computers that they use. Like anybody else, they mostly just care if it works and does what they need for it to do. And I really think that’s true of most people regardless of gender.
Also, I just really don’t like the color pink.